We're Hiring!

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Northbound Digital is seeking a skilled, data-driven professional in performance marketing with a strategic mindset and the ability to deliver measurable results. This role combines digital and non-digital marketing expertise, from branding to campaign management, and requires proficiency in maximizing ROI on limited budgets. The ideal candidate will lead a small team, collaborate with remote talent, and work closely with franchisees, ensuring alignment and effective communication.

• Campaign Management: Lead and optimize marketing campaigns across SEM, SEO, social media, and affiliate channels to drive brand and business growth.
• Performance Optimization: Improve conversion rates and overall campaign performance through strategic, data-backed implementation of both paid and organic tactics.
• Brand Development: Develop branding strategies and create impactful marketing materials that resonate with target audiences.
• Non-Digital Campaigns: Plan and execute creative non-digital marketing initiatives to enhance brand engagement and reach.
• Data Analysis: Use analytics and data visualization tools to inform decisions, optimize campaigns, and share insights with stakeholders.
• ROI Focus: Ensure high returns on marketing investments by focusing on incremental growth in all initiatives.
• Collaboration: Partner with cross-functional teams and franchisees to align strategies with broader business objectives.
• Team Management: Lead a small team and coordinate with contracted talent to reach marketing goals, fostering a hands-on, collaborative approach.

• Experienced Marketer: Proven track record in managing SEM, SEO, social media, and affiliate marketing campaigns with positive ROI.
• Strategic Optimizer: Skilled in paid and organic channels with a strong focus on conversion optimization and data-driven decision-making.
• Analytical Thinker: Capable of turning complex data into actionable insights that guide effective marketing strategies.
• Innovative Self-Starter: Motivated to test new ideas, achieve results, and drive growth through creative problem-solving.

• Innovative Team: Join a dynamic environment that values creativity, data-driven decisions, and results.
• Impactful Role: Take ownership of performance marketing, directly contributing to company growth.
• Professional Growth: Thrive in a fast-paced, rewarding environment with ample opportunities for career development.